Email survey returns mixed results
Crosspost at the EuroCom BlogIn December 2008, EuroCom (YWAM's European Communication Team) conducted an e-mail survey within YWAM Europe. The survey was conducted by e-mailing more than 130 YWAM locations around Europe, posing as an interested person wanting to know more about their base. The locations were given 3 weeks time to respond, and were given a final score based on four factors: how visible the contact info was on their website, how quickly they responded, how personal the response was, and how well the questions were answered.
The results were a mixed bag. Around 50% of the answers were either very well done or moderately well done, which means their contact details were easy to find and they answered quickly, in an informative and personal way. Another 10% of the responses were not so well done but still ok. This last 10% is, of course, somewhat subjective since it depends greatly on how the individual receiving the email would perceive it.The last ~40% did not respond at all in the given time of three weeks (not counting the ones with technical problems). Although just a snapshot of the entire situation, this is, of course a sobering figure.
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